mark alexander content strategist

Content strategist and ghostwriter 
since 1999

20+ years of writing, creating and strategising for businesses and influentials.
Powered by a work ethic built on discretion, discipline and delivery. Driven by tight deadlines, zest for success and hunger for knowledge.

Journalist

Travel, lifestyle, wellbeing

Author

Biography, memoir, self-help

Strategist

Client-centric approach

Discretion, trust, respect, loyalty, reliability, determination, creativity, versatility.

mark alexander content strategist

Content strategist and ghostwriter 
since 1999

20+ years of writing, creating and strategising for businesses and influentials.
Powered by a work ethic built on discretion, discipline and delivery. Driven by tight deadlines, zest for success and hunger for knowledge.

Journalist
Travel, lifestyle, wellbeing
Author
Biography, memoir, self-help
Strategist
Client-centric approach

Discretion, trust, respect, loyalty, reliability, determination, creativity, versatility.

A flowchart showing the transformation of an interpreter into a PR and media advisor to becoming a magazine columnist.
Starting a career - from interpreter to advisor and a magazine columnist.

1999: First magazine column

“The best way to predict the future is to create it.”

  • After a short-lived (hair) modelling career, I managed to turn my love for writing into a job and become a columnist for a lifestyle magazine.
  • A couple of years later, I graduated with a degree in Contemporary and Applied Linguistic with Modern Greek Language.
  • A Greek tycoon employed me to be his writer, translator, interpreter and media contacts person.
  • An actress trusted me with her PR and media appearances. I also worked at an art gallery.

1999: First magazine column

“The best way to predict the future is to create it.”

  • After a short-lived (hair) modelling career, I managed to turn my love for writing into a job and become a columnist for a lifestyle magazine.
  • A couple of years later, I graduated with a degree in Contemporary and Applied Linguistic with Modern Greek Language.
  • A Greek tycoon employed me to be his writer, translator, interpreter and media contacts person.
  • An actress trusted me with her PR and media appearances. I also worked at an art gallery.
A flowchart showing the transformation of an interpreter into a PR and media advisor to becoming a magazine columnist.
Starting a career - from interpreter to advisor and a magazine columnist.

2007: First successful website

“If it doesn’t exist, build it.”

  • The lack of skills and opportunities wasn’t going to stop me from realising my dream of running a website.
  • I taught myself basic coding, UX, UI and six months later, I launched a fully fledged property portal.
  • I made every mistake in the book and learnt as I went along.
  • Over the next couple of years, it attracted estate agents from all over Europe, Thailand and Australia.
A flowchart that shows the steps needed to turn an idea about a website into a property portal, serving the international market.
Turning an idea into a profitable property portal.

2007: First successful website

“If it doesn’t exist, build it.”

  • The lack of skills and opportunities wasn’t going to stop me from realising my dream of running a website.
  • I taught myself basic coding, UX, UI and six months later, I launched a fully fledged property portal.
  • I made every mistake in the book and learnt as I went along.
  • Over the next couple of years, it attracted estate agents from all over Europe, Thailand and Australia.
A flowchart that shows the steps needed to turn an idea about a website into a property portal, serving the international market.
Turning an idea into a profitable property portal.
A flowchart showing the path of a travel and lifestyle journalist with an international magazine cover story.
Following the cover story from London, UK to Bangkok, Thailand.

2009: First cover story

“It takes a long time to become an overnight success.”

  • 10 years after my first column, one of my feature articles made it on the cover of a travel magazine.
  • It put me on the radar of some of the world’s biggest hotels and travel brands.  
  • Prior to that, I wrote, produced, filmed and edited a documentary about homelessness which won an award for Best Short Feature Film. 
  • I also graduated with a BA in Journalism and did wedding photography for a while.

2009: First cover story

“It takes a long time to become an overnight success.”

  • 10 years after my first column, one of my feature articles made it on the cover of a travel magazine.
  • It put me on the radar of some of the world’s biggest hotels and travel brands.  
  • Prior to that, I wrote, produced, filmed and edited a documentary about homelessness which won an award for Best Short Feature Film. 
  • I also graduated with a BA in Journalism and did wedding photography for a while.
A flowchart showing the path of a travel and lifestyle journalist with an international magazine cover story.
Following the cover story from London, UK to Bangkok, Thailand.

2010: First freelance client

“Know where you want to go and make sure the right people know about it.”

  • An address book full of contacts in the travel sector gave me the confidence to set up my own website.
  • The concept was simple – charge businesses for entry in the directory section and create content to attract leads for them.
  • I used that model to launch a series of niche websites and became a micro influencer before it was a thing. 
Creating a network of niche websites, becoming a micro influencer.

2010: First freelance client

“Know where you want to go and make sure the right people know about it.”

  • An address book full of contacts in the travel sector gave me the confidence to set up my own website.
  • The concept was simple – charge businesses for entry in the directory section and create content to attract leads for them.
  • I used that model to launch a series of niche websites and became a micro influencer before it was a thing. 
Creating a network of niche websites, becoming a micro influencer.
The process of becoming an author and writing a best selling book.
Becoming an author, building an audience and writing a No1 book.

2016: First book to reach No1

“When life serves you lemons, make lemonade.”

  • After the sudden death of my partner, I wrote and self-published a memoir about my journey moving forward.
  • Its success in the charts and feedback from readers inspired me to write the manuscripts for three more nonfiction books.  
  • A period of self-reflection and planning for the future turned my attention to the legacy I want to leave behind.
  • It made me more selective about the projects and brands with which I want to be associated. 

2016: First book to reach No1

“When life serves you lemons, make lemonade.”

  • After the sudden death of my partner, I wrote and self-published a memoir about my journey moving forward.
  • Its success in the charts and feedback from readers inspired me to write the manuscripts for three more nonfiction books.  
  • A period of self-reflection and planning for the future turned my attention to the legacy I want to leave behind.
  • It made me more selective about the projects and brands with which I want to be associated. 
The process of becoming an author and writing a best selling book.
Becoming an author, building an audience and writing a No1 book.

2020: First digital transformation

“Intelligence is the ability to adapt to change.”

  • Earlier in the year, I had the opportunity to be involved with the digital transformation of a local authority. Then in true Agile fashion, I was drafted into preparing their website for lockdown in response to Covid-19.  
  • I set up the infrastructure to provide information and access to vital services for both residents and businesses. When lockdown was lifted, I did the same for the area’s reopening.  
  • I added Content Strategist and Ghostwriter as my main specialisms and relaunched this website. 
Digital transformation for local authority, showing channel shift strategy, content strategy and implementation with covid-19 response.
Implementing a channel shift and content strategy in the mids of Covid-19.

2020: First digital transformation

“Intelligence is the ability to adapt to change.”

  • Earlier in the year, I had the opportunity to be involved with the digital transformation of a local authority. Then in true Agile fashion, I was drafted into preparing their website for lockdown in response to Covid-19.  
  • I set up the infrastructure to provide information and access to vital services for both residents and businesses. When lockdown was lifted, I did the same for the area’s reopening.  
  • I added Content Strategist and Ghostwriter as my main specialisms and relaunched this website. 
Digital transformation for local authority, showing channel shift strategy, content strategy and implementation with covid-19 response.
Implementing a channel shift and content strategy in the mids of Covid-19.
mark alexander content strategist

I take care of content, so content can take care of your business

Tell me about the results you want to achieve, I’ll do the rest.

mark alexander content strategist

I take care of content, so content can take care of your business

Tell me about the results you want to achieve, I’ll do the rest.